Granted, I'm sure it's obvious, but in design, I lean towards minimalism. Granted, minimalism gets thrown around a lot these days.
The best way to get a message across is to remove all of the things that don't directly contribute and replacing it with sleek, beautiful, whitespace. As much as possible, I try to use spaces between objects to facilitate natural divisions. Which. I mean. Minimalism 101, right? But luckily for everyone involved, I have serious problems when committing to a design philosophy so I am always going out of my way to re-invent my approach to design.
Below are a collection of work samples that I have developed, as well as clients who I have done design work with. (It's a growing list.) I'm always conditioning my aesthetic sensibilities and always interested in challenging myself.
Honestly I have more white space than I know what to do with. WORKIN ON IT.
See something you like? Don't be a stranger! <3
Thanks for checking this out!
My portfolio pages are only available on the desktop version!
I've worked with Nyk Detlor for a few pro bono jobs. Displayed is the first logo I designed for him — and I made this in a simple word document. Though when he made the decision to rebrand, I had already gotten some Adobe feathers in my cap.
As of now, he has yet to launch Flaunt, but I do expect I will have more opportunities to help him develop this brand.
I've been friends with James Somerton for many years. And when he first made the decision to begin a boutique marketing agency, I jumped at the opportunity to help out. While I did not design this site, it looked much more different before I began consulting.
After weeks of researching how agencies in New York and London designed their websites, this was the result. I also wrote all the copy for this homepage.
I'd bought an 80mm lens for my birthday and wasn't going to miss out the opportunity to use it for a school project. We don't settle for cross-armed or two-fingers-on-the-jaw professional headshots here. My classmate, Rachel Cunningham rocked this shoot.
I actually got a fairly low mark on this assignment, specifically because it was not clear that we had to mimic the style of another spread. I mean. Worth it.
Alright. So. For an NSCC assignment, Our Health Centre didn't supply us with a logo. So to make this fact sheet, I had to basically build a new logo as close in approximation to their brand. Hours were spent finding an accompanying font that was perfect enough to not tell a difference.
All and all, I'm very impressed with how I managed to puzzle this together. I had a lot of fun making it! : )
Ah! This was when I first started cutting my teeth with InDesign. So there's a lot I'd have done differently!
I would have made it flashier. The cover was too... (for lack of a better word) basic. Lifetime-style. Desaturated. It's just a little bland. Needed more colour and more POP.
Both photos are by me! (Thanks to Dave Hoskin for being a fantastic model!)
Unlike the NOW Print, I had full creative control over the digital newsletter. And this time I didn't want to make it easy for other groups to copy the design either. (We'd all been through the same classes! :P)
I wanted to open it up and see how I could piece it together to look like something you wouldn't expect. Learning from the first newsletter, I wanted this to be bold, striking, and visual. Also took most of the pics.
This is the piece that will get hung in the MET. I'm so intensely happy with this, even though a lot of it just sucks. Though it was the testing ground for this website's colour palette.
Sick off-my-feet for about a whole week, my prof was not budging at all on giving an extension. So. Fever-hazed and hopped up on cough syrup and holding a strong grudge against the letter 'J', I offer you my piece de resistance!